Hi there! this is
Karthik
Selvaraj
A Digital Product Designer, specializing in developing sophisticated software products for the real estate industry and small businesses. With extensive experience in website, app, and CRM software design, I excel in transforming basic storyboards and rough concepts into fully-realized, effective product pages. Over my career, I’ve successfully designed products that provide seamless user experiences, catering to a wide range of client needs.
I am open to working globally and ready to relocate or adapt to different time zones to align with team needs and project goals.
Experience
Freelance Design Consultant
During a planned one-year career break, I launched Eclipze as a freelance design consultancy—giving myself the space to explore, learn, and grow as a designer on my own terms.
Through Eclipze, I worked on a wide range of real-world projects—from product UI/UX and branding to website design and 3D visualization. I collaborated with developers, 3D artists, and other creatives I’ve trusted from past experiences, leading each project from concept to delivery. This phase allowed me to sharpen my craft, handle real client challenges, and build a stronger foundation across disciplines.
Having gained valuable exposure and deeper clarity through this journey, I’m now excited to take the next step—bringing everything I’ve learned into a full-time role where I can create even greater impact.
Product Design Manager
GNB Tech Software Solutions Pvt. Ltd.
Jan 2016 – Sep 2024, Chennai, India.
Digital Product Designer at GNB, specializing in software and website CRM solutions for the real estate industry and small businesses.
I joined GNB during its early startup phase, when the company was just beginning to build its presence in the UK real estate tech space. At that time, there was an urgent need to communicate our vision, products, and services effectively to clients – and I realized design would play a critical role in that. Despite having prior experience in management, I chose to step into a hands-on design role to contribute where it mattered most.
Starting as a graphic designer, I gradually taught myself the full spectrum of design tools and disciplines over the course of 9 years. I evolved into a digital product designer, shaping everything from UI/UX flows to branding, marketing materials, and CRM dashboard interfaces. I worked across web and mobile platforms, helping to create products under GNB’s two divisions – GNB Property and GNB Websites – each tailored for the UK market.
As a generalist designer, I was involved in product research, wireframing, UI/UX design, visual design, iconography, and user testing. I was also part of GNB’s core New Product Development team, contributing to several product launches and long-term design strategies. My journey here was not just about learning tools – it was about understanding user needs, solving problems creatively, and translating a startup’s vision into a strong, visual identity that resonated with its clients.
Project Manager
Infoplus Technology Pvt. Ltd.
Jan 2011 – Sep 2015, Chennai, India
From Management to Design: A Journey Fueled by Creative Passion
At Learn Engg, a technical e-learning company focused on engineering education, I started as a content developer, creating structured learning materials for diploma and engineering subjects. I worked closely with university professors to ensure academic accuracy and collaborated with 2D and 3D designers to transform complex topics into clear, engaging visuals. I also assisted in developing 3D industrial projects that brought real-world engineering scenarios into an interactive learning format. One of the most challenging yet fulfilling parts of my role was simplifying mathematics concepts through visual storytelling. This experience sparked my deep interest in design thinking and eventually inspired me to shift from content development to a full-time career in design.
Quality Analyst
Cameo Corporate Solution Pvt. Ltd.
2008 – 2010, Chennai, India
Foundations of Precision: My Journey Begins in Quality Control
At Cameo Corporate Services, my first office experience as a Proofreader in the Quality Control department taught me the importance of accuracy and attention to detail. I ensured documents met high-quality standards, contributing to the efficiency and reliability of the service. This role also gave me essential office skills, including teamwork, communication, and professional discipline, which laid the foundation for my career.
Education
Bachelor of Electrical & Electronics Engineering
Anna University, Chennai.
2004 – 2008
