A custom property CRM developed for a specific client’s needs.
Role
Product Design Manager
Industry
Real Estate
Service Provided
Product Strategy, UX Research, UI/UX Design, Design System, CRM Architecture, Website Experience
Moovaz is a custom-built property CRM designed to help real estate professionals track residential movement, manage local vendor data, and streamline property workflows. The platform was created from the ground up – tailored to a specific client’s operational needs, with full integration between CRM functionality and a clean, modern website.
Designing a CRM that handles postcode-specific in/out movement data and links it to service providers.
Creating a platform that’s simple for agents but powerful in functionality.
Balancing B2B usability with a polished, user-friendly front-end website.
Aligning product scope between design, business, and development under tight timelines.
Lead the UX strategy and product design direction from scratch.
Deliver a scalable CRM that tracks and filters user movement by region.
Design intuitive flows for agents, vendors, and admin dashboards.
Build a responsive, conversion-friendly website to support user onboarding and lead capture.
Ensure smooth collaboration between cross-functional teams during development.