A social impact platform built to support global giving and community initiatives.
Role
Product Design Manager
Industry
Social Impact / Non-Profit
Service Provided
Product Strategy, UX Research, UI/UX Design, Community Platform, Campaign Experience
GNB Noticeboard was created as a digital space to support humanitarian efforts, community giving, and social change. The platform is aligned with the United Nations Sustainable Development Goals (UN SDGs), serving as a tool to engage global users around shared causes.
One of its core features is the “Pound a Month Campaign” – a powerful concept built on the idea that even £1 per month, if contributed by millions, could drive significant progress on global challenges. The platform was designed to make that contribution effortless, transparent, and community-driven.
As the Product Designer, I was part of this project from the very beginning – shaping its purpose, structure, and experience. But this wasn’t a typical product cycle. Since GNB Noticeboard was a non-profit initiative, it often took a back seat to commercial priorities. We’d pick it up during downtime, push a bit further, then pause again as other deadlines took over.
Despite that, I stayed closely involved – leading the UX research, wireframes, and UI design, driven by the belief that this platform could truly make a difference. I worked hand-in-hand with the product owner, revisiting ideas and refining flows whenever we got the chance.
It’s been a long, on-and-off journey – more of a dream project than a sprint – but every step was taken with care and commitment to the cause.
Creating a design that feels both trustworthy and emotionally engaging.
Translating global SDG principles into simple user actions.
Building a contribution model that feels personal, yet scalable.
Designing for diverse user personas across geographies and tech comfort levels.
Develop a digital product aligned with humanitarian goals and UN SDGs.
Design intuitive user journeys for donations, community participation, and cause discovery.
Build a sense of community and transparency through smart UI and campaign storytelling.
Simplify contribution – make giving feel as effortless as a tap.
Empower users to feel they are part of something much larger than themselves.
