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Case Study:

Property Experts

A custom property CRM developed for a specific client’s needs.

Role

Product Designer

Industry

Real Estate

Service Provided

UI/UX Design, Design System, CRM Architecture, Website Experience

Project Overview

We worked with Property Experts to build a full-fledged real estate CRM along with a modern website and a dedicated community portal. The goal was to streamline property management, simplify agent workflows, and elevate the brand’s digital presence to match top-tier real estate players.

Challenges

  • Designing a CRM that fits seamlessly into the daily workflow of real estate teams.

  • Balancing functionality and simplicity in both backend and frontend interfaces.

  • Creating a public-facing website that builds trust and drives inquiries.

  • Showcasing a residential project through a dedicated community site with all essential project details.

Objectives

  • Deliver a tailored CRM for lead tracking, property listings, and agent activity.
  • Build a responsive, brand-aligned website integrated with the CRM backend.
  • Launch a standalone community portal for a flagship residential project.
  • Ensure a smooth and intuitive user experience across all platforms and user types.
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